Back to Case Studies
Lead Reactivation Campaign Results
A B2B software company reactivated 18% of their dormant lead database using personalized AI voice outreach, generating $2.3M in new pipeline.
Industry: SaaS
The Problem
Over 15,000 leads had gone cold in the CRM. Sales reps had no time for outreach to dormant prospects, and email reactivation campaigns achieved less than 2% response rates.
The Solution
VoiceCopilot AI called dormant leads with personalized messaging based on their original interest, company updates, and new product launches. Interested leads were warm-transferred to sales.
Results & Outcomes
18% of database
Leads Reactivated
$2.3M
Pipeline Generated
340+
Meetings Booked
12x investment
ROI
Key Features Used
Outbound Calling
Lead Scoring
CRM Integration
Warm Transfer